FDS marks 25th anniversary with rebranding.

18-09-2006: FDS is marking its 25th Anniversary with the launch of a new logo and corporate image to better reflect the range of services the company now offers and its growing international presence. (Press Release, 18th September 2006)

Celebrating a quarter of a century since its foundation in 1981, Franchise Development Services has obtained the exclusive rights throughout Europe to use the letters 'FDS' in relation to all marketing and franchise consultancy services.

The new FDS image represents the first rebranding exercise for the company since its inception, and incorporates both the full name of the company and its abbreviation, as the company is likely to be known by both for some considerable time yet. Managing Director Roy Seaman said: "This is a very important step in protecting our brand throughout the whole of Europe, and although it has taken many years to achieve, has been well worth the investment of time, effort and money."

FDS is the UK's leading and longest established consultancy company and is dedicated to helping established and prospective franchisors, from major brands to small and medium sized enterprises, realise their full franchise development potential.

The company helps franchisors understand the best way to franchise their business and provides expert strategic advice and guidance together with the framework required for success. In addition to creating a well thought-out franchise development, FDS delivers:

• Full franchise structure training programmes

• Franchise manuals

• Sales, marketing and lead generation

• Creative materials

• Franchisee recruitment systems

• Franchise agreements

• Advertising and editorial programmes

FDS also publishes a variety of magazines dedicated to franchising including The Franchise Magazine, The Irish Franchise Magazine, European Franchising, Franchise International and The United Kingdom Franchise Directory.