Puddle Ducks recommend FDS

"Jo and I sought help from FDS North when we decided we wanted to franchise the Puddle Ducks business model," explains Tracy Townend. "We needed help developing the franchise package so that we could offer prospective franchise owners a 'business in a box'. We also wanted to have the correct legal and operational systems in place so that they could quickly and easily go on to run their own successful Puddle Ducks baby swimming business.

"We really enjoyed working with our Franchise Consultant, Tony Urwin. He made the entire process of developing and franchising our business relaxed yet professional. Three years on, Tony continues to offer excellent support from behind the scenes. As our business knowledge has grown we don't need to call upon him as often as we used to, however it's nice to know that someone is only a phone call away!

"We are extremely proud of our operations manual, which FDS North helped to create. We have had external feedback from both business advisors and potential franchise owners that the Information Memorandum is the best they have ever seen and we are confident in telling potential franchise owners that we took expert guidance when developing our franchise package. As our network grows, we are pleased we made the decision to seek help from FDS North because now we have a solid foundation for our franchise owners to work with.

"We would definitely recommend the FDS consultancy service and if we decide to turn Puddle Ducks into an international brand, we will be seeking further advice and guidance from Tony to ensure our international network is as successful as our UK one."

Puddle Ducks is a baby and toddler swimming lessons franchise which was founded in 2001 by Tracy Townend and Jo Stone.