New survey paints bright picture for franchising

The latest and most comprehensive study of franchising in the UK is now available, researched and produced by The University of East Anglia (UEA) in cooperation with Franchise Development Services (FDS).

This report provides a discussion and analysis of the historic, present and future trends in the UK franchise market and incorporates the view points of franchisors, franchise owners and banks with franchise departments as valuable contributors.

This work has already been recognised as the most authoritative report on franchising in the UK ever undertaken. Professor Roy Seaman, Managing Director of leading franchise consultants FDS, comments "The UEA team have produced a comprehensive review of franchising in the UK and identified trends that will be of great value to all established and prospective franchisors. All franchisors purchasing a report will have priority in contributing to the 2011 research as well as receive a complimentary copy next year!"

A summary of some of the highlights and findings:
• Franchisors on average are receiving up to 40 monthly enquiries of which one to two proceed to buy a franchise.
• Initial investment costs are funded primarily through the franchise owner's own savings.
• Most people, who buy a franchise, do so because they want to start their own business and will select a franchise that relates to their previous work experience.
• The majority of loan applications received and approved by banks in the last 12 months have come from food and beverage and business to business sectors.
• The processing time of loan applications in now down on average of 3 weeks.
• 77% of franchises in the UK are indigenous brands.
• In the future, more franchisors intend to expand business via franchised outlets over company owned outlets.
• Despite the recession, franchisors achieved and exceeded their turnover targets.
• The most successful method of franchise owner recruitment is from franchise related websites and franchise magazines.

The report will be launched at the beginning of National Franchise Week on Monday 27th September and will be available at the FDS Stand A180 at The National Franchise Exhibition on 1st & 2nd October 2010.

The selling price for this report is £495.00 + VAT. However, as a special offer, franchisors can receive a digital version for just £125.00 + VAT or a full colour printed report for £175.00 + VAT.

Please call 01603 620 301, quoting 'franchisor special discount' or email enquiries@fdsltd.com with your purchase order number and we will invoice your company and dispatch upon receiving payment.