Optimise your franchisee recruitment process

FranMatch is our professional lead management service which assists you right the way through the franchisee recruitment process, from lead generation through to the signing of the franchise agreement.

With over 25 years' experience of the franchise market FDS knows what franchisors face when identifying and recruiting the right calibre of franchisees.

Traditionally franchisors have had two choices for their recruitment strategy:
1. Build an in-house recruitment team which can be costly and inefficient and needs to be managed on a daily basis.
or...
2. Share the responsibility of recruitment at director level, but the time spent on franchisee selection can detract from your other business duties and thus have an impact on business development.

FDS now offers franchisors a third option that saves time and money!
3. We generate and manage leads for you using our leading publications, websites and methodology. As well as putting together your initial advertising campaign we design and implement a structured lead management service which includes:

• A promotional campaign in FDS publications and websites to generate leads and enquiries.

• Analysis of each enquiry to ensure they meet your profile.

• Initiate a drip feed email campaign.

• Educate the candidate on the business and the franchisee role.

• Initial introduction & fact finding calls with candidates to learn more about them.

• In-depth telephone interview to qualify the candidate.

• Thorough review of candidate to assess suitability for your franchise.

• Facilitate meetings with suitable candidates and yourself.

• Follow up calls and post meeting feedback supplied to you.

Using FDS services for lead management includes the following benefits:

• We have our own leading publications, websites & editorial team to generate enquiries.

• We have made a substantial investment in software and people.

• We have a strong track record in aiding expansion nationally & internationally.

• Our service is British Franchise Association (BFA) approved.

• We visit with our clients to learn their operations to better educate candidates.

• We obtain and provide honest feedback from candidates.

• We provide exclusivity. By offering this service to selected franchisors we limit the number of clients that we work with to ensure the best possible service is provided.

• Our clients only meet with pre-qualified candidates saving them time and money.

• We are flexible and react quickly as your recruitment needs change.

• Regular Management Reports are provided ensuring you remain in control.

As you will be aware to do this in-house takes considerable expense and (with multiple calls often made outside of office hours) time which impacts on other business duties.

Our structured method enables us to identify the "hot leads" for your franchise for us to focus our attention on. By following our methods we ensure that, prior to meeting with you, the candidate matches your profile and is seriously interested in investing in your franchise. It is only at this stage that we will arrange for the applicant to meet with you.

To get to the stage of arranging a single meeting for you we will have spoken to many candidates on numerous occasions to pre-qualify the suitable ones and to filter out those that either do not wish to progress or don't match the requirements for your franchise.

When we arrange a meeting we will supply you with a profile pack on them containing:

• Personal contact details

• Background information

• Financial information

• Transcript of telephone interview

For a franchisor to achieve their recruitment targets a constant supply of high quality leads is imperative. This is one of the areas where we excel. Having our own successful publications, we can provide excellent editorial support and ensure that your promotion gets the correct message across to the right audience.

For the UK market we generate leads from the following:

• The Franchise Magazine. Eight editions of The Franchise Magazine are printed each year to coincide with franchise exhibitions and events. The printed magazine is supported by a leading online version (www.thefranchisemagazine.net) which is sent directly to 8,000 online subscribers and viewed by upwards of 4,000 unique visitors per week.

• The United Kingdom Franchise Directory. With over 24,000 unique visitors per month www.theukfranchisedirectory.net has over 100 brands listed in one convenient place making it the ideal way of promoting your franchise. Being online means that promotions are updated daily to ensure they remain fresh and current.

• Our own database of potential franchisees. We have a database of candidates who may match your criteria from which we can create an email campaign to promote your franchise. This can be done at national and regional levels to target high priority areas.

The database is managed and updated regularly to maintain accuracy of information. We abide by the data protection act and only email candidates who have given us permission.

We create bespoke packages tailored to suit budget, level of lead management services required and recruitment goals. Our remuneration comes mainly from success - a fee for each franchise territory awarded to candidates we present. Since we seek only a small monthly retainer our focus is results-driven rather than routine activity!