Franchise Territory Mapping

When franchising your business - or buying into a franchise - you need to ensure all territories offer equal sales opportunity to each franchise owner as well as exclusive areas in which to market and sell products or services. Tech4T can help - giving you the benefit of over 20 years experience in worldwide territory mapping for both new and established franchise companies.

It is common knowledge in the franchise industry that the majority of successful franchises have a territory structure clearly defining the operational area of each franchise owner. When defining such areas, one of the most important factors to consider is obviously...

Your customers
• What do the most profitable ones look like? Do you want people with a high or low income? Are they families with young children, the over 60s, business with x employees or turnover?
• What is the potential market size?
• What percentage of this potential market is likely to become a customer?
• What is the minimum number of potential customers needed in each territory?
• Where are clusters of these ideal profitable customers located?
• In what geographic areas should marketing and sales activity be focussed?

All this information should be taken into account when creating an optimised territory design and provide...

Your franchise owners:
• Just the right amount of prospects, not too many, not too few.
• Manageable travelling distances.
• Clearly defined boundaries for their exclusive territory displayed on high resolution maps.
• An easy way to see where to target sales and marketing activities for greatest effect.
• A complete breakdown of which Postcodes (or Zip codes) belong to each territory.
• Address and data counts for targeted leaflet drops and marketing.

The benefits to the franchisor
• Territories attractive to potential franchise owners as you can indicate likely income supported by independently produced statistics.
• The ability to combine sub (mini) territories into a single territory to match a specific franchise owner's needs and ability. Coupled with a non-performance clause in the franchise contract, this enables easy claw back of part of a territory if expected sales do not materialise later on.
• Web-based maps (customised to match your website) with a territory management module to aid your sales process and display territories that are 'sold, under offer' etc.
• Web-based maps also displaying the number of potential customers in each territory, their profile and where they are concentrated.
• A unique search function for your customers to find their nearest franchise owner, for lead allocation, or to locate a specific territory for sale.

Click here to read how Tech4T provided a franchise territory mapping solution for Puragen.

For more information on how Tech4T can help you build your franchise, call Francesca Barlow on 01733 421214 or email francesca.barlow@tech4t.co.uk.